Great tasting toothpaste specifically formulated for pets. Clinically proven to reduce tarter and plaque build-up. Dual-enzyme system for effective antiseptic action. Safe for pets to swallow. Use daily for best results Species: Dogs and cats Specifications Provides natural antibacterial action to prevent plaque build-up. Formulation does not foam, reducing gas or stomach upset if swallowed. Palatable flavors help teach pets that brushing is a treat. Store at room temperature. Use a soft bristled brush such as C.E.T. pet toothbrushes to apply daily.